The Covid-19 pandemic changed lives in unprecedented ways. Businesses were disrupted, but new opportunities were created as employers were forced to adapt to new ways of thinking and managing finances to maintain cashflow, and to search for ways to keep existing or attract new customer bases – business owners became entrepreneurs.
The uncertainties currently surrounding the business world require a sound start-up strategy and a formal plan to guarantee success.
What Do You Need to Consider?
Below are several things to consider before you start any new venture:
Research the dream
What do you want to do and achieve? Find out everything you can about whatever business you want to start. Understand the industry and what works and what doesn’t. For a business to be a success it must fulfil a need or offer something people want.
- Is your idea unique?
- Who will be your customers and what are their needs?
- Where are your manufacturers/suppliers?
- What equipment do you need?
- How will you get the product or service to the customer?
- Do you need business premises, licences, permits?
- Are you hiring employees?
- What is a reasonable price to pay for your product or service?
- Will that price cover costs and make the business viable?
Gathering data is crucial to help you plan the future of your company. Analysing the financial data of similar businesses will help you get an idea of costs and potential cash-flow.
Collecting data will also help you understand potential customer needs so you can target a specific customer base and determine how best to reach and service those customers. Good customer service which generates positive word-of-mouth recommendations is the ultimate way to market your business and help it grow.
Make a plan and set goals and objectives
The pandemic taught us that life is not “pre-written” or pre-determined. Only the best and the leanest business plans will ensure success. As well as having done your research and having finance in place, you must have well-set-out short-term and long-term goals and clear objectives, and a realistic means of achieving them, to give you a concrete starting point for the business and to achieve success in the long term. It is important to include a realistic budget with extra funds allocated for unprecedented costs and to list any threats and how you propose to deal with them, e.g., changing customer needs.
A smart angel investor for a financial boost. However, it is advisable to seek advice from professionals when seeking financial solutions from third parties.
Determine business structure and minimise risk
A successful entrepreneur separates their personal life from their business. Though a new business is a critical part of a business owner’s life, ideally choose a business structure that helps to keep business capital and cash flow separate from your personal finances in case things don’t go according to plan.
Different business structures carry different risks and business owners could potentially be personally liable for anything that goes wrong. Make sure you are aware of any legislative and licensing requirements and ensure you comply before you launch your business. Hire professionals to guide you and make sure you have the right systems and documents in place to effectively manage and administer your business such as accounting software and supplier contracts. Consider Workplace Health and Safety requirements and take every precaution to minimise risk where possible.
Location and staff
If you need business premises, think about suitable locations and take into account insurance, the ongoing costs of renting a commercial property, and the terms and conditions of the lease agreement which may be onerous. You may also need to hire employees. Consider your business structure, the industry you are in, and the job the employee will be doing in terms of your location and your obligations to your employees, as these can differ per state or territory. Your business is likely to be covered by an award which means that employees may be entitled to minimum wages and conditions that you will need to comply with. We can help you understand what award applies to your business and how to apply it.
Have the right marketing strategy
Marketing can drive success, in both the long term and the short term. Create a flexible and executable marketing strategy to maximise your return on investment. Think about what is unique about your offering and how to make the most of it and consider the best way to reach the customers who require your product or service.
Consider what your competitors are doing and see what you can do better to give you an advantage over them. Put all of this into a Marketing plan and put that plan into action. Revisit and review the plan regularly to adapt to changing market conditions and include new promotional activities or those you have found to be a success.
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